- Average order value (AOV)
- Total revenue divided by the number of orders over a period.
- Bundled subscription
- One subscription that contains several products.
- Churn
- The share of subscribers who cancel over a given period.
- Customer lifetime value (CLV)
- An estimate of the total revenue a customer brings in over their relationship with a retailer.
- D2C
- Direct-to-consumer: brands that sell to customers directly, usually online.
- Delivery frequency
- How often a product in a subscription ships.
- eCommerce platform
- The software that runs an online store, including the catalogue, checkout and orders.
- Fulfilment
- Picking, packing and shipping orders.
- GMV
- Gross merchandise value: the total value of goods sold through a platform.
- MVP
- Minimum viable product: an early version of a product built to test it with real customers.
- One-off
- A single, non-recurring item added to a subscription order.
- Pause
- Temporarily stopping a subscription without cancelling it.
- Payment frequency
- How often the customer is charged, which can differ from how often products ship.
- Per-product frequency
- Letting each product in a subscription have its own delivery schedule.
- Pre-set bundle
- A fixed combination of products chosen by the retailer.
- Retention
- The share of subscribers who stay over a given period. It is the opposite of churn.
- SaaS
- Software as a service: software delivered online on a subscription basis.
- Skip
- Skipping one scheduled delivery while keeping the subscription active.
- Upsell
- Encouraging a customer to add more products or a higher-value product.
- Waitlist
- A list of businesses or people who have registered interest before a product is generally available.
