We make pricing straightforward 

Very simple model 1% of the sale, a low risk model, because if I don't make a sale, I don't pay anything, make a sh*tload of sales then I'm making a sh*tload of sales, where's the downside

It's 1% when you're getting an extra X dollars in your basket, that justifies that

Better aligned than monthly SaaS costs.

Subundl is as incentivised as we are to make subscriptions work really well